בלצ'לי, מילטון קיינס

Singer Vielle was instructed by Milton Keynes City Council to sell a development site in Bletchley, with an asking price of £360,000.

Marketing commenced on 19th October 2026, supported by a promotional email to Singer Vielle’s extensive UK and international registered investor database. The initial campaign generated over 10,800 reads internationally, followed by a second promotional campaign on 26th October which attracted a further 13,800 reads.

The extensive reach of the campaign, combined with Singer Vielle’s high-quality marketing presentations and detailed property information, generated strong interest and competitive buyer engagement from an early stage.

The strength of demand was quickly reflected in a series of online legal offers to treat submitted through Clicktopurchase®. The first purchaser submitted an offer of £360,000 on 27th October. Although this offer was not accepted, a second buyer submitted an offer at the same level the following day. On 30th October, a third purchaser increased the competition with an offer of £390,000.

In response to the level of competitive interest, and to ensure a transparent and efficient conclusion to the sale, Singer Vielle initiated a Clicktopurchase® Best Offers process, setting a deadline of 2nd November.

By the deadline, multiple legal offers to treat had been received, ranging from £360,000 to £415,000. The highest offer of £415,000 was accepted shortly thereafter, resulting in an immediate, legally binding online exchange of contracts.

The entire process took just 11 working days from the commencement of marketing to exchange of contracts, achieving over 15% above the asking price.

This successful sale demonstrates the effectiveness of Singer Vielle’s extensive marketing platform and the flexibility of Clicktopurchase®, combining international exposure with a transparent and competitive online Best Offers process.