Singer Vielle UK launched for the sale a parade of local shops in Harborne at an asking price of £685,000. The property was promoted by an email marketing campaign on Tuesday 19th July 2022 – over 7,400 promotional emails were read internationally representing a 44% open rate. The property attracted strong competition early into the marketing campaign resulting in a purchaser submitting an online legal offer to treat by clicktopuchase inexcess of the asking price on 20th July 2022, further increasing in an attempt to secure the investment. The offer was not accepted and by Thursday 21st July, following subsequent competitive interest, an online legal offer around 15% above the asking price and 33% over valuation was submitted by a successful party; this offer was accepted, resulting in an instant online legal exchange.
The entire marketing, offer and acceptance process was recorded in the clicktopurchase® blockchain providing an immutable audit trail – the ultimate in trust.
Marketing reach, speed, certainty, transparency, trust – a unique and powerful service.
The blockchain audit trail can be found here.