Presentation for Simon Eatough
Dear Simon
Thank you for asking our thoughts on your property.
Why Use Us?
Regardless as to whether you wish Singer Vielle to assist, I caution against seeking to sell by auction as the lot size is much too large. Plus, we know that many investors avoid the auction rooms, and you lose control as you will likely be advised to “guide low to achieve high” but you risk selling at the reserve if no competition. We have a track record of achieving higher prices than national auction houses, some examples of which are provided below.
You will also see below examples of recent sales concluded which demonstrate why Singer Vielle and clicktopurchase® have been favoured by many sellers. We remain busy and have acted recently for many well known organisations such as Redwood Bank, Oaknorth Bank, CBREIM, Revcap, Quantuma, Kroll, FRP, Martins Group, Telereal, etc.
Regards,
Unrivalled Quality of Presentations
Our quality of presentations is on a completely different level to other agencies and auction houses. Our online marketing and level of detail enables local and distant investors to make an informed investment decision easily.
To view a presentation example, see here.
When we market a property investment, we focus on presenting the property with a complete legal package and complete appropriate data at the point a property is brought to the market. This ensures a buyer has all questions answered before they ask and ensures no purchaser can claim they were unaware of information during their diligence phase. This approach keeps the vendor’s position strong in any negotiation.
Unrivalled Depth of Marketing
Your property is likely to appeal to private individuals and property companies in the UK but equally could be overseas-based investors. We are best placed to find such purchasers given our subscriber database, world reach and partnerships internationally.
Parties have been registering on our platform since 2009. As a result, we are recognised to have built a high quality and leading database, with parties registering continually from throughout the UK and internationally.
To view an example of our world reach see here.
The SV International Network is a unique network of property agencies and professionals, expanding internationally. Subscribers to the Network partners’ sales platforms and international collaboration ensure a unique exposure when a member of the Network is asked to market a property for sale.
In 2024, the membership grew to include organisations across the property sector – bridging lender, management specialists, debt advisory, etc.
A unique initiative.
How we achieve superior results than auctioneers
You mentioned you are considering using the auction houses as one of your routes to market. We have a very strong track-record of selling where auctions have failed and achieving higher prices.
An example is a Lloyds bank investment we sold in the West Midlands. Contracts were exchanged just two days into our marketing at £330,000. The purchaser attempted to “sub-sell” a few weeks later at Savills auction where it was ‘sold-on’ at £312,000, making an £18k loss! The journey of the sale can be seen here.
A further example is a bank in Canterbury which Allsop offered on behalf of Mapeley. The reserve was £1.09m, it didn’t sell, and the best offer after the auction was £850,000 (as advised by client). We were subsequently instructed and sold at £1.16m (36% higher than the offer). Mapeley also offered another bank in Wells in the Acuitus auction. The reserve was £429,000, failed to sell, with a best offer after the auction of £385,000. We were instructed and sold at £475,000 (24% higher than the offer).
Many private and overseas investors will not purchase at auction – our registered database and international reach covers these parties. The issue with auction is that if you fail to have competitive offers on the day and above the reserve, you end up selling at the reserve but fail to maximise. Our clicktopurchase platform enables a purchaser to submit a legally binding private treaty offer to purchase, with all the certainty and speed this offers. You do not need to go to auction to remove the uncertainty of going “under offer”: clicktopurchase engages buyers and provides the vendor with complete control and flexibility, without being tied to a reserve. See here.
High Exits with Speed & Certainty
In the example case studies below, you will find properties sold within days, where obscure purchasers have been identified. Please also see these “Journey” examples as it demonstrates the power of our offer:
Clients benefitting from our approach have included:
Your Property – Telegraph House, Sheffield
We understand Telegraph House is a former bank which is now a mixed-use property comprising four ground floor retail units with offices on the first & second floors along with residential accommodation above (sold off on long leases). It is an attractive Grade II listed building in the city centre in what will be considered a reasonably good secondary pitch.
Around 47% of the current income (£133,951pa) is well-secured against Sainsbury’s on a lease expiring in August 2028. We note there have been tentative discussions about a regear but no firm progress to date.
There is another retail unit on the corner of High Street and York Street which is let to RSGD (Sheff) Limited, t/a German Donor Kebab, on a lease expiring in September 2036 with a tenant break option in September 2031 at a rent of £48,000pa. Presumably the tenant is a franchisee of German Donor Kebab. Their latest accounts report a Shareholders’ Deficit of -£150,000 so there is no covenant strength.
23 High Street is let to CCHG Limited (t/a VPZ) on a lease expiring in November 2027 with an imminent break option in November 2025. The passing rent is £23,000pa. We have not had sight of the lease but assume it requires the tenant to provide 6 months’ notice to exercise their break option, i.e. by 11th May 2025. CCHG Ltd has reported a Turnover of £46.3m, Pre-Tax Profits of £3.37m and Shareholders’ Funds of £15.23m so will be viewed as a secure covenant.
To the rear, via York Street, is a vacant retail unit totalling 1,811 sq ft which is currently available to let. It would appear that this unit has been empty for some time.
The remainder of the income is derived from three office tenants who occupy the first and second floors but you have advised that one of these tenants (Aim 2 Learn) has exercised their August 2025 break option so this suite will soon be vacant which will result in the total office income reducing to £61,450pa.
So, the total current income from August 2025 will be £277,211 per annum, 74% of which is retail and 26% offices.
We have not had sight of the leases but have assumed that they are full repairing and insuring. You have advised that the leases to Bell & Buxton (part basement) and Masun Tahir (part first floor) are inclusive of service charges, hence there are the following landlord shortfalls:
Ground floor vacant retail £6,467
Part 1st floor (Aim 2 Learn) £3,387
Part Basement (Bell & Buxton) £8,172
Part 1st floor (Masun Tahir) £4,471
Total £22,496
Hence, a total net income from August 2025 of £254,715 per annum.
The offices are self-contained with a separate entrance via the High Street. We can market to show that the capital value attributable to the upper floors is low, thereby providing a future potential residential conversion opportunity on these floors, subject to planning.
In terms of exit values, we provide the best approach so clients instruct us based upon our offering, not merely as we suggest an exit higher than others promise. It is always difficult to know for certain the exact exit for a property but we can be certain that our approach will maximise your sale figure.
Based upon the information supplied so far, we think a sensible quoting price is £2,394,000 to show a net initial yield of 10.0%. We market widely to ensure as many parties as possible can consider the investment at the same time, to then hopefully rally interest. We can switch to an online Binding Best Offers if required. Whether the market takes the property ahead of 10% or below, marketing will determine. Quoting a higher figure in our view could be a bit strong and deter potential purchasers from engaging.
The key is that you maintain total control, along with us as your agents, to react to the market response. You do not need to commit to an auction reserve which may be lower than you ideally require for the asset.
Our marketing costs are £2,500 + VAT which covers the costs of website, photos, video, aerial photography, PDF, emailer systems, online execution, etc.
Our fees in this instance will be 1.0% of the Sale Price + VAT.
In addition, we charge buyers a Transaction Fee of £10,000 + VAT which we will split with you 50/50 so your net fee outlay reduces to below 1.0%.
Overseas-based investors register continually on our various platforms.
The Network has recently sold to investors in:
A Faster more Accountable and Transparent Process of Selling Property
Properties are sold by the following methods of sale:
A clicktopurchase® offer is a legally binding commitment by a purchaser which, if accepted, results in an instant exchange of contracts.
If selected, a sale can be concluded by a binding “Best Offers” / “Expressions of Interest”.
When we are selling your property, you will have access to real time activity reports so you can see exactly the interest generated from our marketing. Selling clients no longer need to ask for an update. This is available at a click so when selling you have exact knowledge of the market reaction to your property.
Distributed, Opened and Clicked
Viewed in Real Time
We have a competitive advantage in using online advertising to further boost the reach and visibility of a property sale.
On behalf of Administrators, Singer Vielle were instructed in 2023 to marketing a complicated property in Reading town centre.
The property suffered from many issues, including failure to meet planning obligations, fire protection matters and vacancies.
The property was offered with Clicktopurchase® functionality in order to enable interested parties to submit legal offers to treat online and, thereby, provide the selling bank with speed and certainty during the sale process. Extensive information was provided in the data room to ensure full disclosure.
Significant interest was generated. It was decided just two weeks into marketing to conclude the sale by a Clicktopurchase® “Best Offers”.
Sykes Capital, the successful purchaser, submitted their Clicktopurchase® by the deadline, the offer was accepted and a legally-binding, digitally-signed contract was auto-generated by the platform.
“In our experience clicktopurchase has been easy to navigate and seamless throughout. As seasoned investors, the unique process of submitting legally binding best bids by a deadline date suits our ‘no nonsense’ style of acquiring well and we would be very willing to use the platform going forward.” Charlie Sykes, Director of Sykes Capital
The enhanced level of information provided helped the buyer’s speedy review of the asset, whilst our proprietary technology enabled Sykes Capital to move to a fast legal contract exchange online and prove their intent.
View the full journey of the sale here.
Singer Vielle UK were instructed to sell a Tesco convenience store investment in Baxenden, Lancashire at an asking price of £1,400,000. The property had previously failed to sell by another agency prior to Singer Vielle’s involvement, with a few parties threatening to purchase but not committing.
Following an extensive marketing campaign to the Singer Vielle UK and global registered database, with an email campaign on 24th July receiving over 9,290 reads internationally, several previously unidentified potential purchasers expressed their desire to buy the investment. The comprehensive information and legal package available to these parties at the outset enabled them to carry out and complete their due diligence at speed.
One of these parties submitted their clicktopurchase® offer online once diligence had been completed. The offer was accepted resulting in an instant online legal contract exchange.
The investor was previously unknown to Singer Vielle but had registered on our marketing platform to receive investment propositions. Proof that our approach maximises the sale price given our unrivalled database of investors.
In May 2022, Singer Vielle UK were instructed to offer this retail investment on behalf of Administrators, Kroll.
The property had a number of issues, with the offices let but primarily vacant and the level of rent being high.
Extensive marketing was undertaken resulting in a range of interested parties emerging. The property was sold to an investor in Northern Ireland for over £3.5m. The investor was previously unknown to Singer Vielle, not a regular property investor but had registered on our marketing platform to receiver investment propositions.
An example of our ability to identify and attract occasional and obscure investors.
Singer Vielle were instructed in January 2024 to market a Lloyds bank investment in the West Midlands.
The property was promoted via an email marketing campaign at 2:00pm on Tuesday 16th January 2024 to our international registered database resulting in a 44% open rate. Fast early interest was generated with several potential purchasers expressing their desire to buy the investment. At 5.00pm the same day, just three hours into the marketing, a party submitted an online legal offer to treat by clicktopurchase® in excess of the asking price. The offer was not accepted and the following day, Wednesday 17th January 2022, a higher offer was made by another interest party who submitted the clicktopurchase® legal offer to treat whilst mid-air on an international flight by logging onto the plane’s Wi-Fi! The offer was accepted during the flight, resulting in an instant online legal exchange.
The property contract was exchanged just two days into marketing at £330,000. The purchaser attempted to “sub-sell” a few weeks later at a Savills auction where it was “sold-on” at £312,000.
Another demonstration of how our unrivalled presentation allows investors to quickly understand a property, with the use of clicktopurchase® enabling someone to purchase with ease, regardless of location. Furthermore, proof that our approach maximises the sale price.
Speed, certainty, accountability, transparency.
View the full journey of the sale here.
“I was so impressed by the process that Singer Vielle carried out to sell my property in Kingswinford. It is so much easier than private treaty which takes so long and the efficiency of the sale from listing on a Monday to exchange 48 hours later was thrilling.
As the opportunity arises I will definitely be using Click to Purchase again – I cannot recommend it highly enough”
Darryl Lee, D and V Lee Property Consultants Ltd (Vendor)
Singer Vielle were instructed to sell a retail investment in Letchworth at an asking price of £480,000.
At 4:30pm on 10th April 2024 the property was launched to the market with over 10,950 promotional emails sent to our registered database, representing a 42% open rate.
An interested party immediately came forward to express interest. At 9:00am the following morning this party cleared money laundering and at 10:00am submitted an online clicktopurchase® offer at the asking price.
At 11.00am the offer was accepted by the seller, resulting in an instant online private treaty exchange.
Hence, less than 24 hours from the commencement of marketing to an exchange of contracts. A demonstration of how our unique approach brings speed and certainty to the sale process, enabling purchasers to show true commitment quickly and a fast contract exchange.
View the full journey of the sale here.
Singer Vielle were instructed to market a retail investment in Belsize Park, London.
The property was let to an independent kitchen/furniture company on a lease expiring in August 2027 with four flats above ‘sold off’ on long leases. The property was offered at an asking price of £300,000.
The property was listed at www.singervielle.com on 20th February 2024.
Less than 24 hours later, before a marketing email was sent to Singer Vielle’s extensive database, a Turkish-based investor expressed their desire to buy the investment. Whilst they were undertaking their due diligence and reviewing the comprehensive legal package available online, two other buyers emerged – a Lithuanian-based investor and a London-based investor.
As a result of the fast competitive interest generated, all three parties were asked to submit their online clicktopurchase® best offers on Wednesday 28th February. The top offer by the Lithuanian investor, which was above the asking price, was immediately accepted resulting in an instant online legal exchange of contract.
None of the interested parties inspected the property. A demonstration of how our unrivalled marketing presentation allows investors in the UK and overseas to quickly and easily understand a property.
Proof that Singer Vielle has an unrivalled international reach, with the use of clicktopurchase® enabling someone to purchase with ease, regardless of location.
View the full journey of the sale here.
“I am blown away by how good this system worked!!!” – Jourdan Rajwan, CSBF Capital Partners (Vendor)
Sold on behalf of Administrators.
Singer Vielle were instructed in 2023 to market a complicated property in Sunderland which had been offered by another agency previously but failed to sell. We created our usual high-quality presentation, along with extensive information and a complete legal package.
Marketing commenced to our registered database. The SV International Network enables marketing to our partners’ databases to extend reach. Here is an example of one marketing campaign: click here
One of the potential purchasers engaged, reviewed the legal documentation quickly, cleared our online verification process and then the investor submitted the clicktopurchase® legal offer to treat during school pick-up! A demonstration of the ease for a purchaser and certainty for a vendor.
Singer Vielle were instructed in February 2024 to sell a retail investment in Maidstone at an asking price of £330,000.
Before the property underwent extensive marketing, it was presented to a private investor identified by Singer Vielle, who had a specific requirement for high street retail investments. The investor indicated interest in the opportunity and subsequently submitted an online clicktopurchase® offer at £350,000 just two working days later. The offer was accepted, resulting in an instant online contract exchange.
Our unrivalled presentation allowed the buyer to quickly and easily understand the property. Our use of clicktopurchase® brought speed and certainty to the sale process, enabling the purchaser to show true commitment quickly and a fast contract exchange.
View the full journey of the sale here.
Singer Vielle was instructed in November 2023 to market a retail investment in Rugby at an asking price of £436,000.
The property was promoted by an email marketing campaign on 28th November – over 8,470 promotional emails were read internationally representing a 45% open rate.
Fast early interest was generated and after just three days, on 1st December an interested party registered on our extensive database took the initiative, cleared money laundering and submitted an online clicktopurchase® offer at the asking price. The offer was accepted by the seller one working day later, resulting in an instantaneous online clicktopurchase® private treaty exchange.
A demonstration of how our unrivalled presentation enables investors to quickly and easily understand a property, with our use of clicktopurchase® bringing additional speed and certainty to the sale process for both buyer and seller.
In November 2023, Singer Vielle launched the sale of a retail investment in Hemel Hempstead at an asking price of £430,000. The property was extensively marketed to the network’s extensive registered database with over 16,900 promotional emails opened internationally. The property attracted strong competition early into the marketing with 36 expressions of interest, proof of how our leading quality of presentations engages and informs.
Given the significant amount of interest generated by the marketing, it was decided to close the sale by clicktopurchase® “Best Offers”.
Nine legal offers to treat were submitted by the deadline, with the range between £475,000 and £615,000. The highest offer was accepted shortly after the deadline and a binding online exchange of contracts occurred immediately. The property sold 43% above the asking price.
Total transparency, fairness and ease all encouraged the high number of investors to submit clicktopurchase® legal offers to treat
We use all modern methods of marketing and communication. Investors can choose any number of ways to receive notifications of our new property sales to boost exposure:
Register on our databases; receive alerts on Twitter, Instagram, YouTube or Facebook; follow us or join our LinkedIn groups;
We are here to help buyers and sellers every step of the way. If for any reason the current properties we are marketing are not suitable for an investor, pop-up notifications will remind them to register on our databases and share their requirements.
Property Address will be displayed here ...
Before you can submit a legally binding offer through clicktopurchase®, verification is required in order to meet money laundering regulations. Please complete the form accurately; the selling agent will be in touch to complete the verification process.
Please arrange for the Buyer’s Solicitor to return the Money Laundering Certificate to the selling agent.
By submitting your details, you agree to our Privacy Policy and you agree to receive information by email from us about our sales and services, and from other members of the network. You can unsubscribe at any time. If you would like to pass verification without completing the form, please contact us directly.
A unique transactional platform where purchasers, owners and agents conclude the property sale process online. It provides the facility for a legally binding exchange of digitally signed contracts to be conducted.
*note: variations may occur depending upon territory.
clicktopurchase® uses hash and encryption technology as part of the creation of the transactional audit trail; this is then recorded in the clicktopurchase® Blockchain.
Our unique and modern approach, available to all members of our network, delivers significant and proven advantages over the traditional methods.
A unique transactional platform where purchasers, owners and agents conclude the property sale process online. It provides the facility for a legally binding exchange of digitally signed contracts to be conducted.
*note: variations may occur depending upon territory.
clicktopurchase® uses hash and encryption technology as part of the creation of the transactional audit trail; this is then recorded in the clicktopurchase® Blockchain.
Our unique and modern approach, available to all members of our network, delivers significant and proven advantages over the traditional methods.
A unique transactional concept where purchasers, owners and agents conclude the property sale process online. It provides the facility for a legally binding exchange of digitally signed contracts to be conducted.
*note: variations may occur depending upon territory.
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