East Grinstead

Singer Vielle were instructed to sell a retail investment in East Grinstead at an asking price of £478,000.  The property had previously failed to sell by another agency prior to Singer Vielle’s involvement.

An extensive marketing campaign was undertaken to the Singer Vielle UK and global registered database, with one email campaign receiving over 9,800 reads internationally.

During the marketing period, two previously unknown buyers were identified from our subscriber database – an entirely typical outcome given the breadth of our audience. The first was a private investor based in India who requested a one-week period to exchange contracts. No exclusivity was given and rather than placing the property under offer and removing it from the market, we kept the campaign live while the buyer’s solicitor undertook due diligence.

During this period, a second buyer emerged: an accountant acting on behalf of a client, who confirmed they were in a position to exchange immediately. As the first buyer subsequently sought amendments to the contract which were deemed unnecessary, and required additional time to complete their VAT registration, the vendor elected to proceed with the second buyer, and contracts were exchanged instantly.

Under a traditional private treaty process, the property would have been taken off the market for the first buyer, leading to a protracted transaction and a high likelihood of losing the second, exchange-ready party.

This transaction clearly demonstrates one of the core advantages of our sales platform: the vendor retains full control throughout the process. It also highlights both the exceptional reach of our marketing and the certainty of sale delivered by clicktopurchase®.